Jolie Frizz was born out of my own journey of rediscovering and embracing my natural hair. Growing up, I thought straight hair was the standard of beauty, so I permed my curls — only to watch my hair become weak, damaged, and eventually fall out. When I decided to go natural, I was determined to find a solution that would not only protect my hair but also blend perfectly with my texture.

But after countless searches, I realized that nothing out there truly met my standards. I wanted something that felt authentic, looked flawless, and celebrated the beauty of natural textures. That’s when I decided to create Jolie Frizz — a brand designed to empower women by enhancing what’s already theirs.

Today, Jolie Frizz offers premium virgin hair extensions that blend effortlessly with natural textures, giving you the versatility to rock your curls, coils, and kinks with confidence. Because I know firsthand — sometimes, the best solutions are the ones we create ourselves